For this issue, we asked all our columnists to make predictions for the future — whether that be tomorrow, next week or next decade. For my two cents, however, any one wanting a glimpse into the future of at least dealing with savvy consumers should turn to page 170 in the Nov. 17, 1997 issue of Forbes.
The article relates how a New York investment banker found everything he needed to outfit his new home via the Internet. From a $8,600 Viking range for the kitchen to a $37 ax for chopping wood. All just from hopping from Web site to Web site.