If a pricing error in the Yellow Pages is discovered later on to be different from what you thought you agreed to pay, you may have to pay the higher dollar amount or drop out of the directory!
Reading a Yellow Pages contract is enough to make you see red. For instance, if you’re currently advertising in California with Pac Bell, your contract doesn’t even guarantee a price (Par. 12). According to the paragraph’s last sentence, if a pricing error in your contract is discovered later on to be different from what you thought you agreed to pay, you may have to pay the higher dollar amount or drop out of the directory!
Read on. You’re also not guaranteed position (Par. 5), circulation (Par. 3), that your ad will appear (Par. 13) or look the way you wanted it to (Par. 4). Furthermore, when you sign your contract, you agree that it may be used as a credit application (Par. 8), and that you will be liable for advertising charges even if your business is sold, abandoned or phone service disconnected (Par. 10) and may be forced to pay charges all at once should billing become 15 days past due (Par. 11). You also give up your right to California Civil Code 1526, which — guess what? — was invented to protect you in just such a dispute (Par. 11).