Caleffi promotes Max Rohr to director of education and technical marketing
Max Rohr has been appointed director of education and technical marketing, a newly created function within Caleffi North America. In this capacity, Rohr will lead the ideation, development and execution of Caleffi’s training platforms including the idronics design journal series, Coffee with Caleffi monthly webinars, Caleffi Academy field training and Ask Caleffi blog and podcasts. He will also ensure technical data, designer tools and installer information remains firmly integrated within the mainstream market communications of the company.
“A cornerstone to Caleffi success from the start has been our Excellence in Education," states Caleffi CEOMark Olson,
The size and complexity of our programs and ambition to continue leading in compelling educational approaches justifies a singular focus”.