The days when a business owner could place a “help wanted” ad in the local newspaper and secure a bunch of applicants are long gone. In fact, adults ages 18-34 (the dreaded millennials) don’t even visit news websites, read print newspapers or watch television news, according to a study by the American Press Institute. This generation, instead, spends more time on social networks, often on mobile devices.
In today’s world, companies have to get creative in their recruitment efforts. For example, I’ve seen local businesses advertise with quirky 15 to 30 second commercials during the previews at our hometown movie theater. The commercials highlight current employees and encourage applicants to apply on their website.