When Lenny Siers retired from active military duty in 1995, he decided to open his own residential home services company in Niceville, Florida. Siers’ background was heavy in air conditioning and heating and he saw an opportunity; however he had no experience as a businessman.
“I spent the first six years in business trying to figure out how to run a business,” Siers says. “I did everything wrong — it was all trial and error.”