• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
  • ENGINEERS
  • RADIANT & HYDRONICS
  • INSIGHTS
  • MEDIA
  • RESOURCES
  • EMAGAZINE
  • SIGN UP!
cart
facebook instagram twitter linkedin youtube
  • PRODUCTS
  • FEATURED PRODUCTS
  • CONTRACTORS
  • BATH & KITCHEN PRO
  • BUSINESS MANAGEMENT
  • HIGH EFFICIENCY HOMES
  • TECHNOLOGY
  • WATER TREATMENT
  • PMC COLUMNS
  • PMC COLUMNS
  • Dave Yates: Contractor’s Corner
  • John Siegenthaler: Hydronics Workshop
  • Kenny Chapman: The Blue Collar Coach
  • Matt Michel: Service Plumbing Pros
  • Scott Secor: Heating Perceptions
  • ENGINEERS
  • CONTINUING EDUCATION
  • DECARBONIZATION | ELECTRIFICATION
  • FIRE PROTECTION
  • GEOTHERMAL | SOLAR THERMAL
  • PIPING | PLUMBING | PVF
  • PME COLUMNS
  • PME COLUMNS
  • Christoph Lohr: Strategic Plumbing Insights
  • David Dexter: Plumbing Talking Points
  • James Dipping: Engineer Viewpoints
  • John Seigenthaler: Renewable Heating Design
  • Lowell Manalo: Plumbing Essentials
  • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
  • RADIANT COMFORT REPORT
  • THE GLITCH & THE FIX
  • INSIGHTS
  • CODES
  • GREEN PLUMBING & MECHANICAL
  • PROJECT PROFILES
  • COLUMNS
  • SPONSOR INSIGHTS
  • COLUMNS
  • Codes Corner
  • Natalie Forster: Editorial Opinion
  • Guest Editorial
  • MEDIA
  • EBOOKS
  • PODCASTS
  • VIDEOS
  • WEBINARS
  • RESOURCES
  • INDUSTRY CALENDAR
  • DIRECTORIES
  • PM BOOKSTORE
  • CE CENTER
  • MARKET RESEARCH
  • CLASSIFIEDS
  • EMAGAZINE
  • EMAGAZINE
  • ARCHIVE ISSUES
  • CONTACT
  • ADVERTISE
  • PME EMAGAZINE ARCHIVES
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!
Plumbing NewsPM ProfileBusiness Management

PM Profile: Brasscraft President Tom Assante

Brasscraft renews focus on quality, innovation, service.

By Jen Anesi-Brombach
Brasscraft President Tom Assante

Brasscraft President Tom Assante took over leadership of the Michigan-based company in August. Photo credit: Jen Anesi-Brombach

Brasscraft President Tom Assante

Brasscraft President Tom Assante took over leadership of the Michigan-based company in August. Photo credit: Brasscraft

Brasscraft President Tom Assante
Brasscraft President Tom Assante
October 10, 2018

In August, Brasscraft announced Thomas Assante had been named president, and though he is new to Brasscraft, he has been part of the Masco family for the better part of two decades, serving most recently as chief information officer for Delta Faucet Co.

PM caught up with Assante during his first few weeks at the company’s Novi, Michigan, headquarters to see how he was settling in and ask about his plans for the company’s future.

PM: How do you feel about being chosen to lead Brasscraft?
TA: I'm definitely honored to be joining Brasscraft. It has a long legacy of quality, innovation and service, and I think that's something we can build upon. Understanding that legacy is important to me, and I'm really excited about the opportunity to be able to build upon that legacy and drive it forward in the future to understand what we can do to meet the needs of both our customers — the plumbers and consumers.

PM: What do you like most about being a part of the plumbing industry?
TA: It's good people who really know each other — there are a lot of relationships that are long-term. I remember the first time I hired somebody in market research who had worked in consumer products for a long time. I was recruiting them to come over to Delta to lead market research, and the person said: "This isn't... I don't want to work here. This is boring. This isn't going to keep my busy." He said, "Consumer products are more interesting." But as I was leaving Delta to come up here [to Brasscraft], he came by and said, "I just want to tell you again that, you couldn't have been more right about this. This is so interesting. Every day I learn something different."
It’s great people, great relationships. PMI [Plumbing Manufacturers International] is a great organization I've been a part of before and look to continue to be a part of at Brasscraft. I'm interested to engage with them and build up that relationship.

PM: You said company culture is part of what drew you over to Delta and Masco as a whole. Can you elaborate?
TA: I like the fact it is a place that gives people opportunities to grow and develop their careers. It has been, and is going to continue to be, even more of a focus going forward — Masco is trying to be very deliberate about driving that career and talent development and growth. Being a part of a company like that, that has that legacy but then also is adapting and looking forward to how they can work with the future workforce and provide an overall environment of diversity, inclusion, and growth for their talent development, is a company I want to be a part of. That's why I've stayed here for 17 years.

PM: How is Brasscraft approaching the proposed tariffs on imported goods from China?
TA: Masco's very engaged with that through PMI and through their own efforts, and there's definitely a lot of work going on there to understand what's going on and what the impact's going to be, what's going to happen. We're still kind of analyzing that and trying to figure out the impact because they just released that information not that long ago. We have our initial analysis done, but we still have more work to do. We're definitely focused on understanding what the impact is and then working on mitigation strategies that can help offset any impact so we don't have to pass anything on to our end users, and there are many ways to do that.

PM: What are you going to do to ensure Brasscraft continues its good relationship with plumbers?
TA: We need to understand the plumber — to be there and understand what their needs are. At Delta, I was in charge of market research, so I've got a good feel for what we need to do to really understand what the plumbers’ needs are. That’s something I'm looking forward to bringing here to Brasscraft.

KEYWORDS: appointments PEX pipe, valves, fittings plumbing manufacturers

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jen anesi brombach aug2018 200x200

Jen Anesi-Brombach was a Chief Editor of Plumbing & Mechanical.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Worker using the Milwaukee Tool SWITCH PACK drain cleaner

    Pipeline profits: Drain cleaning, pipe inspection create opportunities

    Drain cleaning and inspection services offer lucrative...
    Green Plumbing and Mechanical
    By: Nicole Krawcke
  • Uponor employee, Arturo Moreno

    The reinvestment in American manufacturing and training

    Plumbing & Mechanical Chief Editor Nicole Krawcke and...
    Plumbing News
    By: Nicole Krawcke and Natalie Forster
  • March 2024 Women in Plumbing hero image of woman engineer overlayed by circle of hexagon shapes with numbers from 1 to 10

    Celebrating 10 Influential Women in the Plumbing Industry

    Celebrating Women's History Month and Women in...
    Plumbing News
    By: Nicole Krawcke
close

1 COMPLIMENTARY ARTICLE(S) LEFT

Unlock the future of plumbing trends with Plumbing & Mechanical.

REGISTER TODAY

Already a Registered User? Sign in now.

Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

AI can boost efficiency and profitability for plumbing, HVAC contractors

AI can boost efficiency and profitability for plumbing, HVAC contractors

IPEX celebrates grand opening of new Florida distribution center

IPEX celebrates grand opening of new Florida distribution center

NIBCO Press Solutions

NIBCO Press Solutions

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Plumbing & Mechanical audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Plumbing & Mechanical or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • J.J. Keller CMV vehicles on road
    Sponsored byJ. J. Keller & Associates, Inc.

    The dash cam game-changer for small business safety

Popular Stories

Bath & Kitchen Pro 2025 Cover 900x550 hero image

eBook | Fifth annual Bath & Kitchen Pro

Solar rooftop on apartment condo building in Nashville, Tennessee. Production of clean ecological electrical energy. Renewable electricity with zero emission.

The Age of Deregulation? Proposed Changes to Federal Energy Efficiency and Water Conservation Standards

Plumber using the DEWALT 20V MAX* Plastic Tubing Cutter to cut a white tube.

Making tough jobs easier: Most-used tools by plumbers in 2025

2025 Bath & Kitchen Pro eBook

Events

November 13, 2024

Future Proofing MEP: Navigating the 2026 High Efficiency Water Heating Standards

Join our deep dive into DOE’s new standards so you can future-proof your MEP practice.

EARN: 0.1 ASPE CEU; 1 AIA LU/HSW; 0.1 IACET CEU*; 1 PDH

View All Submit An Event

Poll

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE Water Conservation, Quality & Safety eBook: Plumbing Trends Increasing Safe Water Availability

Related Articles

  • Thomas Assante has been appointed president of Brasscraft Mfg. Co.

    Brasscraft names Assante president

    See More
  • Incoming 2016-2017 MCAA President Tom Stone; education, construction, careers in the trades

    PM Profile: Incoming MCAA President Tom Stone

    See More
  • AIM/R President Tim Morales

    PM Profile: AIM/R President Tim Morales

    See More
×
Brasscraft President Tom Assante took over leadership of the Michigan-based company in August. Photo credit: Jen Anesi-Brombach
Brasscraft President Tom Assante took over leadership of the Michigan-based company in August. Photo credit: Brasscraft

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!