Years ago, when I was still working in my family heating business, we would hit rough patches periodically. Sometimes it was just a tough season due to weather, and sometimes it was a rough economy like a few years back. Live long enough and be in business long enough and you’ll have to navigate the crazy good times and the crazy bad times in the roller-coaster ride of business and business cycles.
During the slow times, when I was tempted to cut expenses too vigorously, my dad would remind me, “Your trucks don’t care what type of season you had — they only know they need replacing.” He, of course, was right.