One of the biggest complaints I hear from contractors is, “I just need more leads.” And, for the most part, the more leads you get, the better. (There are negatives to having too many leads, but I’m getting ahead of myself, which isn’t that hard to do.)
Absent the need for more leads, we’ll assume you’re getting leads at rate X and converting Y to sales. Ridiculously, most contractors focus much harder on the Y (closing or conversion rate) than increasing X.