We experience it all the time, yet we rarely even think about what’s going on.
The grocer who knows your name, the gas station attendant who is always friendly, the insurance salesperson who really cares about your family — all of these people, and we know their type everywhere, are naturals at the profitable business of relationships. We continue spending money with them and so do countless others for the same reason. Familiarity, friendliness and financial rewards all follow.