Advertising a business can take many forms, from door hangers to highway billboards. Multiple studies have measured the impact of advertising, and 96% of RYP & Becker Group respondents commented that vehicle advertising, is the most impactful form of outdoor advertising. The strength of vehicle wraps has not gone unnoticed:
ARD Ventures, a venture capital firm, has studied the phenomenon of wrapped vehicles and estimates that a single vehicle’s advertising message is viewed by motorists and pedestrians as many as 70,000 times per day.