Let’s talk about the fantasy world you may have been living in. You know, the one where you provide someone a service once and then think that makes them a customer. Or the one where your service and expertise is so amazing that customers remember your name and number with total recall, never to visit Google again, and refer you endlessly to friends, family and neighbors.
That sort of thinking will put you straight out of business and into the unemployment line. In the real world, it’s your responsibility to remind customers you exist and that you provided an exemplary service. And if they forget you, guess whose fault it is? Bingo. Yours! Not theirs.