When times are good, we’re swept into believing they’ll stay that way. Been there. The pipeline seems to magically fill with less effort and the attitude of, “So what if we lose a few customers?” creeps into the overly comfortable mindset.
In fact, most contractors’ customers don’t even know they’re customers because the reminders of this presumed status are either nonexistent, infrequent or merely a plea to buy more. So when a lean, aggressive contractor comes along with a great deal, or simply makes more noise than you do, the customer migrates. I mean, why not?