To stay competitive, radiant companies are finding online service a necessity.
For a fraction of the cost of a phone book ad, a radiant heating company can create a great Web page with more
information, interactivity, direct service and full-color capabilities, than any Yellow Pages ad could ever have.
The number of radiant sites on the Internet is growing. In PM's "Promoting Radiant" contest held earlier this year,
many of the entries were Web sites. Radiant companies are acknowledging that clients no longer turn to the
phone book for information.