Sept. 24, 2007 - Survey: Cost, Credibility Appear To Be Driving Factors Of Current 'Green Fatigue'
The
third annual Shelton Group Energy Pulse study indicates that the current
economy and housing market decline may be driving a decreased consumer
enthusiasm for energy-efficient homes and other green home products.
The
2007 Energy Pulse documents that purchase intention for every energy-efficient
home product evaluated is down from the study’s 2006 results. For example, only
69 percent of consumers would choose one home over another based on
energy-efficiency, down from 86 percent who said they would do so in 2006.