Bean told the group that Baby Boomers will begin retiring in 2011, and the last of them will more than likely abandon the workplace in 2029. He suggested that radiant professionals should immediately raise their prices to take advantage of offering a highly valued service at a time when the market (Boomers) still has the money to spend. He added that radiant pros should redefine their identity in their market - not just as plumbers who do radiant, but as comfort specialists.
“The challenge to you guys is to take a leadership role in communicating [to consumers] that we create systems that work,” Bean said, adding that the only thermostat in any house that matters is, “the one in [the homeowner's] head.”