And it's the worst crying shame that more people aren't crowing about the ISH North America conference program.
In its three years of existence, the ISH North America product exposition has generated abundant publicity within the PHC industry. Yet, most coverage of this trade show has focused on the product displays, and that has served to obscure one of the most stunning developments to take place in the PHC industry in the 27 years that I've been associated with it. With not enough fanfare, the organizers and sponsors of ISH North America have put together, for three years running, one of the most dynamic educational programs the industry has ever seen at a single event.
Next month's version in Boston is going to feature some 68 educational sessions, 53 of which will be unique programs. (The other 15 are repeats, to give attendees a better chance to attend popular sessions.) Presenters include a superstar lineup of some of the industry's most knowledgeable practitioners and consultants. These will include almost all of PM's regular columnists and contributors, including Dan Holohan, John Siegenthaler, Julius Ballanco, Al Levi, Carol Fey, Ellen Rohr, Maurice Maio and Paul Ridilla.