The Water & Wastewater Market: It Just Keeps Rolling Along
The water market is filled with boundless possiblities.
The eternal constancy of the water and wastewater market is based on supply and demand. On the demand side of the equation we have the foundation of the water business. Water is essential to life! It's as simple as that. We are not going to stop drinking water. And unlike air, another essential component of life, water is not literally all around us and free for the taking. Water must be conveyed from point A to point B, water must be purified before human consumption and water must be collected and cleaned before returning it to nature for another round of use.
Furthermore, water is a finite resource, practically and economically. There is no substitute product, no matter what the sports drink companies try to tell us. All in all, one could contend, and probably find few challengers, that water is the ideal market.