Mr. Rooter Announces $2.5 Million National TV Campaign
Mr. Rooter and Mr. Rooter of Canada announced a 2002 television advertising campaign worth a combined $2.5 million. The budget includes $1.9 million in commercials set to run 21 weeks in the United States, and $150,000 in commercials that will air for 15 weeks in Canada.
The U.S. campaign will include more than 1,000 spots and will air on NBC's "Today Show," A&E, TNT, TBS, TLC, Discovery Channel, HGTV, Lifetime, Food Network and The Weather Channel. Print ads will also be published in restaurant trades. Meanwhile, Mr. Rooter of Canada will air commercials almost 3,500 times, appearing on Discovery Channel, HGTV, Prime, The Women's Network, Food Network, Showcase, The Weather Network, Global Toronto and Global Vancouver channels.