The billion-dollar remodeling market offers Wet Heads a tremendous opportunity to warm hearts with warm floors.
As a Bostonian living in temporary exile in Minnesota, it's amazing to see the amount of new construction here in the land of Jesse "The Governing Body" Ventura. Drive through towns such as Lakeville, Savage or Prior Lake, and you can see thousands of new homes sprouting out of the ground like cornstalks - not to mention the ever-present "My Governor Can Beat Up Your Governor" bumper sticker on the pickup truck in front of you.
In many other parts of the country, new construction continues to be strong. Maybe not like Minnesota - but certainly strong enough to keep plenty busy. Not surprisingly, the growth in radiant floor heating has gone hand-in-glove with the ongoing new construction boom. Also not surprisingly, most contractors use floor heating almost exclusively for new work.