It’s no secret that there is a major shortage of skilled workers in the plumbing industry right now. According to one report, the booming real estate market, combined with piqued interest among homeowners in renovation projects during the pandemic, substantially increased customer demand for home services that isn’t slowing down anytime soon. Although there are plenty of job opportunities for plumbers and apprentices who want to get paid to learn essential job skills, not enough young people from Generation Z are interested in pursuing this type of career path to keep up with market demands. So what can plumbing companies do differently to seize this opportunity and attract more Gen Z workers? Keep reading to find out.
Gen Z job seekers want to easily find information about open job postings and quickly submit their applications. This generation was raised to embrace and rely on digital conveniences such as cell phones, social media and instant Google results to answer their most pressing questions. As a result, the average Gen Z job seeker will quickly navigate away from a career page or job listing if it is poorly optimized or looks like the “candidate experience” isn't a priority for the company.