Marketing is essential for any small business, especially plumbing and heating contractors. Businesses need customers, and in order to attract customers, businesses need to market themselves, their services and their brand. It used to be service contractors could just place an ad in the phone book or local paper to attract customers. Today, the vast array of marketing solutions can be confusing. Thankfully, Plumbing & Mechanical picked the brains of some of the best in the business to offer advice for our readers.
Chris Yano, CEO, RYNO Strategic Solutions, notes digital marketing can be elusive for many plumbing contractors.