When properly utilized, a trade show can provide you with a wealth of information and insight to help you propel your company forward. Unfortunately, few contractors know how to attend a trade show to get the most from it. Here are 14 inside tips to get the most out of your next trade show.
1. Remember why companies exhibit. Exhibiting at a trade show, especially a major trade show, is an expensive undertaking. Exhibitors are there because they have products and services that they believe you will want badly enough to justify the expense. They may or may be right in your particular case, but you should view every booth with an open mind. The exhibitor just might solve a problem or show you how make a lot of money.