Every contractor understands the importance of having a strong, easily recognizable brand. Companies that develop exceptional brands outperform companies with a mediocre brand every day, regardless of their field.
One of the greatest business management gurus of our time, Ken Blanchard, wrote a book several years ago with Sheldon Bowles titled “Raving Fans.” It was written in the same style as many of Blanchard’s books over the years: almost painfully simple, yet so applicable.
At some point, we’ve all noticed that certain companies seem to grow and prosper despite outside challenges they’re faced with, while others constantly struggle. This is true in our own industry as well as just about any industry that comes to mind, regardless of market.
When we reach this time of year, it seems that everyone is talking about resolutions and how the next 12 months can be the greatest year yet. Conversations tend to focus on budgets and goals; we revisit mission statements and the values that our companies represent.
Have you noticed that it seems as though certain companies tend to thrive regardless of market conditions or specific challenges they may be facing? I’ve been studying human performance (specifically peak performance) for years in individuals and organizations.