Every contractor understands the importance of having a strong, easily recognizable brand. Companies that develop exceptional brands outperform companies with a mediocre brand every day, regardless of their field.
One of the greatest business management gurus of our time, Ken Blanchard, wrote a book several years ago with Sheldon Bowles titled “Raving Fans.” It was written in the same style as many of Blanchard’s books over the years: almost painfully simple, yet so applicable.
Check out the cover story, Look the prat, Establish a premium brand experience right from the start. Find out what Meet sustainability goals with water-source heat pumps, and Improvements in food-waste disposers are about.