Articles by Adams Hudson

The language of sales closings

Words have made and ruined careers.
June 26, 2014

Speak in terms to which your customers can relate.

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Do’s and don’ts of social media

Why your social media marketing is suffering.
May 21, 2014

Follow these rules to make sure you don’t fall into a social media trap.

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Profitable customer retention tool

You need a strong customer retention newsletter program.
April 22, 2014

Stand out from the competition with an effective newsletter.

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Create effective customer newsletters

A syndicated newsletter with some customization will save you time.
March 17, 2014

Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.

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The priceless power of publicity

And how to get it for free.
February 20, 2014

Publicity is the most powerful form of marketing communication your plumbing company can possibly have. There is a wave of influence in your market, merely waiting to slosh one side or the other. Most watch. Some hope that it visits them.

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Top nine direct mail mistakes

Make these marketing pieces work for you to increase sales leads.
January 23, 2014

Direct mail can be the most lucrative marketing tool you’ll ever use — if you use it correctly. Yet most plumbers waste wads of money on ineffective mailings because they don’t know how to do it right. Direct mail offers the advantage of laser-like targeting, where you can pick your list exactly.

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Holiday marketing strategies

Cultivate goodwill now that will pay off in January.
December 19, 2013

Whoa — is the end of this year really around the corner? Maybe, maybe not. As Winston Churchill once said: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” I’m sure that explained everything very well.

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How to increase Facebook fans

My son increased his band’s page by 344%; you can, too.
November 18, 2013

It’s no secret I want to kill social media. I consider 72.3% of it a cocktail party with no end and even less point. Yet the remaining percentage has some viability for business. The more we experiment, the more we throw out the useless, the more I see a twinkle of marketing light at the end of the tunnel.

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The hard sell doesn’t work with today’s consumers

Two-faced or true-faced?
October 18, 2013

I’d hear, “This is going to hurt you worse than it hurts me,” just before getting my rearward region spanked into next week. Whenever I used to hear this phrase — which was shockingly regular — I used to think, “Then why do it?” I mean, can’t we spare some pain for both of us by overlooking that little melted-crayon-in-the-Easy-Bake Oven-incident?

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Marketing lessons from Boy Scouts

Relationships are based on familiarity.
September 20, 2013

Was I ever really 14? Some may contend “you still are mentally,” but at least I’ve matured, you booger-eater. A while back, I went on an outing with my son and five Boy Scouts.  

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2014 Truck of the Month

PM has featured so many great plumbing service trucks! See plenty of them here in our Truck Of The Month Archives page. Are you proud of your truck? Go to our Truck of the Month page to find out how your service truck could be chosen!

8/19/14 9:00 am PDT

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Plumbing and Mechanical

June 2014

2014 June

In the June issue of Plumbing & Mechanical, read about the Burke Agency and find out why they are the 2014 Plumbing & Mechanical Rep of the Year. Read about the latest method for renewable fuel, what to take into account when installing indoor climate systems and learn to be a trusted advisor with the 2015 water heater regulations. Find out who is this month's Truck of the Month, read this month's Tool Tips and check out the latest products and news from the plumbing and mechanical industry.
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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Truck of the Month

Truck of the month

Are you proud of how your service truck looks? Do the graphics give people whiplash as they drive by? Have your calls increased because people remember your truck — and your company name? If so, we’d like to see it, too! Click here to find out how your service truck could be chosen as PM's Truck of the Month.



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