Articles by Adams Hudson

Eight steps to generate more customer referrals

Learn no-cost, low-effort ways to get big returns.
By Adams Hudson
No Comments

Referrals are often no cost and low effort with big returns.


Read More

9 tips on getting customers to help write your web content

Improve your website’s search results.
By Adams Hudson
No Comments

Creating fresh, interesting content for your website can seem like a never-ending task.


Read More

The language of sales closings

Words have made and ruined careers.
By Adams Hudson
No Comments

Speak in terms to which your customers can relate.


Read More

Do’s and don’ts of social media

Why your social media marketing is suffering.
By Adams Hudson
No Comments

Follow these rules to make sure you don’t fall into a social media trap.


Read More

Profitable customer retention tool

You need a strong customer retention newsletter program.
By Adams Hudson
No Comments

Stand out from the competition with an effective newsletter.


Read More

Create effective customer newsletters

A syndicated newsletter with some customization will save you time.
By Adams Hudson
No Comments

Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.


Read More

The priceless power of publicity

And how to get it for free.
By Adams Hudson
No Comments

Publicity is the most powerful form of marketing communication your plumbing company can possibly have. There is a wave of influence in your market, merely waiting to slosh one side or the other. Most watch. Some hope that it visits them.


Read More

Top nine direct mail mistakes

Make these marketing pieces work for you to increase sales leads.
By Adams Hudson
No Comments

Direct mail can be the most lucrative marketing tool you’ll ever use — if you use it correctly. Yet most plumbers waste wads of money on ineffective mailings because they don’t know how to do it right. Direct mail offers the advantage of laser-like targeting, where you can pick your list exactly.


Read More

Holiday marketing strategies

Cultivate goodwill now that will pay off in January.
By Adams Hudson
No Comments

Whoa — is the end of this year really around the corner? Maybe, maybe not. As Winston Churchill once said: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” I’m sure that explained everything very well.


Read More

How to increase Facebook fans

My son increased his band’s page by 344%; you can, too.
By Adams Hudson
No Comments

It’s no secret I want to kill social media. I consider 72.3% of it a cocktail party with no end and even less point. Yet the remaining percentage has some viability for business. The more we experiment, the more we throw out the useless, the more I see a twinkle of marketing light at the end of the tunnel.


Read More

Multimedia

Videos

Image Galleries

2014 Truck of the Month

PM has featured so many great plumbing service trucks! See plenty of them here in our Truck Of The Month Archives page. Are you proud of your truck? Go to our Truck of the Month page to find out how your service truck could be chosen!

9/16/14 9:00 am PDT

Free Webinar: Acoustical Isolation

HOLDRITE will be hosting a free webinar for Acoustical Isolation on Tuesday, Sept. 16, 2014.

Plumbing and Mechanical

2014 August

2014 August

In the August issue of PM, read about the continued construction and renovations being made to hotels and restaurants. Find out the focus of this year's ISH China show will be, who made this month's Truck of the Month and read what Elkay has to say about their commercial construction expansion. Also, read the latest news and discover the newest products being used by professionals in the plumbing and mechanical industry.
Table Of Contents Subscribe

Back to School

It’s back-to-school time, how do you stay knowledgeable on the industry:
View Results Poll Archive

The Plumbing and Mechanical Store

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Truck of the Month

Truck of the month

Are you proud of how your service truck looks? Do the graphics give people whiplash as they drive by? Have your calls increased because people remember your truck — and your company name? If so, we’d like to see it, too! Click here to find out how your service truck could be chosen as PM's Truck of the Month.

 

STAY CONNECTED

Connect to PM on Facebook Connect to PM on Twitter  Watch PM on YouTube    Connect to PM on Linked InGoogle+