Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.
Publicity is the most powerful form of marketing communication your plumbing company can possibly have. There is a wave of influence in your market, merely waiting to slosh one side or the other. Most watch. Some hope that it visits them.
Direct mail can be the most lucrative marketing tool you’ll ever use — if you use it correctly. Yet most plumbers waste wads of money on ineffective mailings because they don’t know how to do it right. Direct mail offers the advantage of laser-like targeting, where you can pick your list exactly.