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Adams Hudson: Marketing Strategies

Create effective customer newsletters

A syndicated newsletter with some customization will save you time.
March 17, 2014

Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.


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The priceless power of publicity

And how to get it for free.
February 20, 2014

Publicity is the most powerful form of marketing communication your plumbing company can possibly have. There is a wave of influence in your market, merely waiting to slosh one side or the other. Most watch. Some hope that it visits them.


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Top nine direct mail mistakes

Make these marketing pieces work for you to increase sales leads.
January 23, 2014

Direct mail can be the most lucrative marketing tool you’ll ever use — if you use it correctly. Yet most plumbers waste wads of money on ineffective mailings because they don’t know how to do it right. Direct mail offers the advantage of laser-like targeting, where you can pick your list exactly.


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Holiday marketing strategies

Cultivate goodwill now that will pay off in January.
December 19, 2013

Whoa — is the end of this year really around the corner? Maybe, maybe not. As Winston Churchill once said: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” I’m sure that explained everything very well.


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How to increase Facebook fans

My son increased his band’s page by 344%; you can, too.
November 18, 2013

It’s no secret I want to kill social media. I consider 72.3% of it a cocktail party with no end and even less point. Yet the remaining percentage has some viability for business. The more we experiment, the more we throw out the useless, the more I see a twinkle of marketing light at the end of the tunnel.


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The hard sell doesn’t work with today’s consumers

Two-faced or true-faced?
October 18, 2013

I’d hear, “This is going to hurt you worse than it hurts me,” just before getting my rearward region spanked into next week. Whenever I used to hear this phrase — which was shockingly regular — I used to think, “Then why do it?” I mean, can’t we spare some pain for both of us by overlooking that little melted-crayon-in-the-Easy-Bake Oven-incident?


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Marketing lessons from Boy Scouts

Relationships are based on familiarity.
September 20, 2013

Was I ever really 14? Some may contend “you still are mentally,” but at least I’ve matured, you booger-eater. A while back, I went on an outing with my son and five Boy Scouts.  


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‘Word-of-mouth’ marketing that works

Testimonials are very powerful, and seriously underused in contracting.
August 22, 2013

 “I’m building my business by word of mouth.” Lots of us have heard that phrase — and even said it.  


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No train, no gain

Give techs the confidence they need to sell your services and increase your profit.
July 18, 2013

Imagine this …One day, John rolls out of bed, steps out onto his front porch to fetch the paper and while staring into the clear blue sky, thinks to himself “Yep, today’s the day. The weather is perfect and I’ve got some free time — I think I’ll fly a plane.


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Great opening = great close

Use attention-grabbing statements relevant to customers’ needs.
June 25, 2013

 How well you close is perhaps the ultimate judge of your sales success. But how you open has a lot to do with whether you get to close at all!


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BNP Media's Plumbing Group Visits Grundfos North American Headquarters

BNP Media’s Plumbing Group, comprised of the Plumbing & Mechanical, Supply House Times, PM Engineer (pme) and Reeves Journal brands, recently visited Grundfos’ new North American headquarters building in the western Chicago suburb of Downers Grove, Ill.

THE MAGAZINE

Plumbing and Mechanical

March 2014

2014 March

In the March issue of Plumbing & Mechanical, read about the 'living in place' movement and learn how to make your space stylish and comfortable. PM catches up with MCAA president Chuck Fell and spoke with him about his goals for the year. Also in this issue, see the top products of 2013, see who is the March Truck of the Month, and read the latest Tool Tips.
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Trade Associations

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The Plumbing and Mechanical Store

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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Truck of the Month

Truck of the month

Are you proud of how your service truck looks? Do the graphics give people whiplash as they drive by? Have your calls increased because people remember your truck — and your company name? If so, we’d like to see it, too! Click here to find out how your service truck could be chosen as PM's Truck of the Month.

 

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