Adams Hudson: Marketing Strategies

The hard sell doesn’t work with today’s consumers

Two-faced or true-faced?
By Adams Hudson
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I’d hear, “This is going to hurt you worse than it hurts me,” just before getting my rearward region spanked into next week. Whenever I used to hear this phrase — which was shockingly regular — I used to think, “Then why do it?” I mean, can’t we spare some pain for both of us by overlooking that little melted-crayon-in-the-Easy-Bake Oven-incident?


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Marketing lessons from Boy Scouts

Relationships are based on familiarity.
By Adams Hudson
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Was I ever really 14? Some may contend “you still are mentally,” but at least I’ve matured, you booger-eater. A while back, I went on an outing with my son and five Boy Scouts.  


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‘Word-of-mouth’ marketing that works

Testimonials are very powerful, and seriously underused in contracting.
By Adams Hudson
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 “I’m building my business by word of mouth.” Lots of us have heard that phrase — and even said it.  


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No train, no gain

Give techs the confidence they need to sell your services and increase your profit.
By Adams Hudson
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Imagine this …One day, John rolls out of bed, steps out onto his front porch to fetch the paper and while staring into the clear blue sky, thinks to himself “Yep, today’s the day. The weather is perfect and I’ve got some free time — I think I’ll fly a plane.


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Great opening = great close

Use attention-grabbing statements relevant to customers’ needs.
By Adams Hudson
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 How well you close is perhaps the ultimate judge of your sales success. But how you open has a lot to do with whether you get to close at all!


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Tips to avoid the common irritating habits that drive customers crazy

Stop driving customers away.
By Adams Hudson
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 Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you’re in.  


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Customers are Raising the Bar

Keep them by exceeding their expectations.
By Adams Hudson
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What’s up with customers these days? It’s like they want better value, quality products, efficient service and someone they can count on. Then, if they don’t find what they’re looking for, they’re on to someone who’s got what it takes.
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The Most Powerful Marketing

Publicity can increase the name recognition, image and brand of your company.
By Adams Hudson
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Publicity can increase the name recognition, image and brand of your company.
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Cracking the Google code

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Everybody says, “You should be on page 1 of Google,” but no one tells you how. This will help change all that.


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Wanted: Marketing and sales villains

By Adams Hudson
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Illustrate the contrast to increase leads and close sales.

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2014 August

2014 August

In the August issue of PM, read about the continued construction and renovations being made to hotels and restaurants. Find out the focus of this year's ISH China show will be, who made this month's Truck of the Month and read what Elkay has to say about their commercial construction expansion. Also, read the latest news and discover the newest products being used by professionals in the plumbing and mechanical industry.
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