If the preshow buzz is any indication, the co-locating of the http://www.kbis.com/ Kitchen and Bath Industry Show and the http://buildersshow.com/Home/ International Builders’ Show already is a smash hit. The two major industry trade shows go under the same roof for the first time Feb. 4-6 at the Las Vegas Convention Center as part of what is being billed as Design & Construction Week.
One of the best advertising tools for Daniel Cordova Plumbing stands 40 ft. in the air adjacent to the Interstate 10 freeway outside the company’s Baldwin Park, Calif., headquarters. The two-year-old company sank a mid-five-figure capital investment into a two-sided freeway sign, much like the ones seen at truck stops. The investment has paid major dividends.
Brian Beltzfirst saw a bubble service van at a Nexstar Super Meeting in 2004. “They were wrapping it right there on the floor,” he says. “At first I wasn’t sure about it. It looked like a big, pregnant van.”
Check out the cover story, Look the prat, Establish a premium brand experience right from the start. Find out what Meet sustainability goals with water-source heat pumps, and Improvements in food-waste disposers are about.