Every two years I get the pleasure to listen to one of the nation’s top economists speak at Nexstar Network’s Super Meeting. His name is Brian Beaulieu, CEO of ITR Economics and I look forward to hearing him speak because he’s been on target for the past eight years! Most recently I heard him speak at the October Super Meeting held in Las Vegas.
As business owners, we tend to isolate ourselves solely within our business environment, but it’s important also to take a look at the economic situation of our customers. What are your customers likely to do in the next 12, 24 or 60 months? How can you shape your company to provide what they “need and want”?