In today’s world, it seems like everything is becoming more personal and customized as a result of data collection, tracking, and electronic devices becoming “smarter.” I’m sure you can think of multiple examples to support this in the technology realm, but I want you to think about how we are creating (or failing to create) a customized experience for our clients in this industry.
Why do we want to create a customized experience? The main reason is that people want to feel special, like you care about them, their individual situation, and the fact that they choose to do business with your company. Clients who feel appreciated become repeat clients, and client retention should be a priority for any business owner.