Rheem Water Heaters hosted the industry's trade press in a series of visits to its Montgomery, Ala., facility in early February to unveil the Rheem Guardian System[tm], a new line of residential gas-fired, atmospheric water heaters specially designed to meet the new ANSI Standard.
Consumers are bombarded with literally thousands of marketing messages every day. It's hard to be heard above the din. So once in a while, it just might pay to do something that defies conventional wisdom. Here are some ideas.