Consumers are bombarded with literally thousands of marketing messages every day. It's hard to be heard above the din. So once in a while, it just might pay to do something that defies conventional wisdom. Here are some ideas.
Viega, ProPress Systems, Plumbing & Mechanical and PM Engineer have teamed up to host a trip to Germany for next year's ISH Frankfurt, the plumbing and heating industry's premier trade event, March 25-29.