Faucet manufacturer Grohe opened a new sales
office in São Paulo, Brazil.
Faucet, fittings and fixture manufacturerGroheopened a new sales office in São Paulo, Brazil.
The company hopes this new Latin American office will strengthen its presence
in the global sanitary market.
Almost simultaneously, Grohe also
launched its first Galleria in Brazil
at Vallvé, the largest network of bathroom showrooms in that country.
“Establishing
the GROHE brand in Brazil
is a key strategic move in Grohe’s global expansion plans. We are entering
the Brazilian market with an innovative product lineup designed to deliver the
ultimate in design, technology and quality,” statedJeffrey
Ackerberg, president and chief executive officer for Grohe Americas.
The
new branch in São Paulo will allow Grohe and its
distribution partners to respond better to the needs of commerce, trade and end
users in Brazil
and throughout the region. With a local base, GROHE services will be optimized
and regional requirements given even greater emphasis.
The
new sales structure in Latin America
additionally offers support in customer service, logistics and technical
matters in English, Portuguese and Spanish. Sergio Alarcon, commercial
director of GROHE South America, has been named to lead the Grohe team in São Paulo.
