“I think most Americans consider them as a fancy amenity as opposed to the functional practicality that Europeans consider them to be, both in terms of warming towels and warming the bathroom itself,” Paul Ross, president, Hydronic Alternatives, Springfield, Mass., told us.
A few years later, the functional practicality that Ross mentioned has helped the products become better understood. And an explosion of new styles, finishes and designs has helped the products become better known as “decorative panel radiators” that you can find in every room of the house.