A self-diagnosis of your company can help you achieve your goals.
Some people call it long-range planning or goal setting, but it really is daydreaming. I like using the "2020 vision" title to predict what you can foresee in your company in the year 2020 ("2020 Vision -- Controlling Your Destiny," March 2003). The primary purpose of predicting both long-range and short-range goals is to prepare a road map and plan of attack that will make your dreams a reality. You don't want to be traveling south if you are trying to get to Canada!
Your first and most important step is to look at where you are now and what it took to get you there. Consider all of what you've done right and what you've done wrong, along with all those "should haves" and "could haves." We call this a self-diagnosis.