Messe Frankfurt, BNP Forge Marketing Pact To Promote ISH North America
ISH North America is set to take place Oct. 31-Nov. 2, 2002, in Toronto, Ontario, Canada.
Messe Frankfurt Inc., Atlanta, Ga., and Business News Publishing Co., Troy, Mich., have reached an agreement for the marketing and promotion of ISH North America, an international conference and trade show set to take place Oct. 31-Nov. 2, 2002, in Toronto, Ontario, Canada.
Under terms of the agreement, Messe Frankfurt, which hosts ISH North America in cooperation with the American Supply House Association, the Canadian Institute of Plumbing and Heating, and the Plumbing-Heating-Cooling Contractors National Association, will use eight BNP trade magazines to market the show to attendees and exhibitors.