If I ask the typical businessowner about plans to keep informed on current trends in the industry and techniques to build their business, I get a common response. They usually mention something indicating their schedule is jam-packed; they’re out of time for things like that.
It’s easy to fall into the trap of keeping your focus on day-to-day business activities. Look at how busy you are. Where would the time come from? Just can’t afford to think about those things.