LIXIL Americas announced two new positions that will drive brand-led growth and market share gains, the company said. Effective immediately, Gene Barbato (pictured left) has been named the new vice president of brand management for American Standard; Matthew Farwell (pictured right) has been selected as vice president of brand management for DXV and GROHE.
Both Barbato and Farwell are leading the organization to enhance the equity of the brands and accelerate breakthrough innovations, it noted. Each leader will have full profit & loss responsibility as well as accountability for creating a seamless brand experience across all touchpoints in the consumer journey.