We are all in the sales and marketing business to some extent. In fact, just about everything that happens every single day can be attributed to some form of sales and marketing. Somebody decided to get the message out about a product or service, and then a salesperson took on the task of educating his client (or potential client) to a tipping point of value. Once we cross the tipping point of value, a sale is made.
In our industry, sometimes the concept of “sales” can be looked at as a bad thing. I disagree, based on the methodology of communication, desire of the salesperson or company and whether the sale enhances a client’s life. People buy things they don’t need all the time, but those things make their lives better in some way. Clients want to know what is available to them so they can make an educated choice for themselves.