You’ve heard the old saying, “You don’t get what you don’t ask for.” Well, that definitely applies in the case of asking for reviews. Recently in our companies, we decided to set our focus on increasing the number of online reviews we receive from our customers. We were so successful that we actually increased the number of online customer reviews by 300% in a mere six weeks.
Before I explain how you can achieve similar results, think about this: Why are reviews so crucial to our companies? Reviews have made our industry transparent. Anybody can get on a computer and write anything about anyone they want, largely unregulated. They can say whatever they want. They can share good things; they can share bad things. Review writers can range from actual customers to “trolls” pretending to be customers and trying to tarnish our good reputation.