Every contractor understands the importance of having a strong, easily recognizable brand. Companies that develop exceptional brands outperform companies with a mediocre brand every day, regardless of their field. Most customers are brand sensitive and loyal to their favorite companies. Some of you reading this won’t drink Pepsi, it has to be Coke. Others won’t set foot in a McDonald’s, but eat at Burger King every week, even if it’s out of their way. ??