NCCER launches its “Cornerstone of
Craftsmanship” campaign to re-instill pride, professionalism and respect for
craftsmen.
The
not-for-profit educational foundation created by the construction industry, The
National Center for Construction Education and Research, announced the launch
of a new marketing campaign “to revive the meaning and importance of
craftsmanship in the construction industry.” The “Cornerstone of Craftsmanship”
campaign is intended to re-instill pride, professionalism and respect into the
industry, and rebuild a prestigious image of craft professionals.
“Our industry was built on the
foundation of craftsmanship,” announcedDon Whyte, NCCER
president. “It is pride in craftsmanship that has attracted many generations of
workers to follow in their parents’ footsteps. Reviving craftsmanship is
crucial to attracting and our future workforce.”
The campaign will spotlight craft
professionals who embody craftsmanship and demonstrate the qualities that make
the construction industry honorable. Individual profiles will be featured in a
series of national print ads and on the company Web site to help educate the
general public about the many rewarding career paths within construction.
Other components of the campaign include
various promotional items such as brochures, hard hat decals, job site banners
and vehicle magnets. Select items will be available for purchase from the NCCER
Web site atwww.nccer.org.
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