Your workers should have pride in their work and their workplace.
Being born and raised in a proud family of natural-born craftsmen makes me a very proud individual. I always took pride in my work as well as all the work performed by my employees. Also, I was very proud to know that God selected Joseph, a natural-born craftsman, to be the father and mentor of his only son. Our family was all proud that we inherited those very same skills that are explained in my book, “Born to Build.”
During the late ’60s we discovered a major screw-up with our coveted word. Webster’s 1966 New World Dictionary had two separate definitions for “pride” that were 180 degrees apart.