QSC Premieres Marketing Manual At Power Meeting XX

The Quality Service Contractors unveiled a new marketing manual at its Power Meeting XX in Scottsdale, Ariz., March 4-6. The marketing program, titled “Marketing for the Quality Service Contractor,” includes more than 200 pages of marketing/advertising information, and three active spreadsheets to help contractors develop a marketing plan, budget and track all marketing efforts.

Highlights of the meeting included a session on professional networking conducted by Brad Hirni; tips on selling to women and couples by consultant Sharon Roberts; and a rousing discussion of the FISH philosophy at Seattle's Pike Place Fish Market by Mick Lunzer.

Tom Maniuszko, CEO of Day-Night Plumbing & Heating Co. (Richmond, N.Y.), was elected the group's new chairperson. He replaces Rebecca Gold. Patty Frank of Milton Frank Plumbing Co. (Spring, Texas) was elected vice chair. Two new trustees also were elected: David Singleton of David R. Singleton Inc. (Manchester, Mass); and Bryan Stansell of Stamar Inc. (Atlanta).

Kelly Faloon was a former editor of Plumbing & Mechanical as well as the BNP Media Plumbing Group’s Integrated Content Development Specialist. She also was a former editor of the Radiant Comfort Guide the Radiant & Hydronics Report — both official publications of the Radiant Professionals Alliance — and twice-monthly Radiant & Hydronics eNews, an enewsletter for anyone interested in the world of heating with hot water.

Her editorial specialties included women in plumbing, recruiting for the trades, green construction techniques, water conservation, water treatment, hydronic heating, radiant heating and cooling, snow melt, solar thermal and geothermal.

After a 3½-year stint at sister publication Supply House Times, Faloon joined the PM staff in December 2001 as senior editor. She was named PM’s managing editor in 2006 and editor in 2013.

Previously, she spent nearly 10 years at CCH, a publishing firm specializing in business and tax law, where she wore many hats — proofreader, writer/editor for a daily tax publication, and Internal Revenue Code editor.

A native of Michigan’s northern Lower Peninsula, Faloon is a 1986 journalism graduate of Michigan State University.