The concerns for customers' well-being may outweigh the financial costs of installing commercial snowmelt systems.
Wet Heads searching for another radiant market should start extolling the virtues of another extremity. Call it Dry Feet.
"Commercial snowmelt is one of those items that comes up a lot during our seminars," says John Barba, Wirsbo's
national training manager, who runs the company's Home Comfort Team program around the country. "Attendees will
say, 'There's not much call for it around here.' But all you've got to do is look around and see there's plenty of
opportunity."