I hate it when you don’t show up on time. I hate it when you’re slow in returning my phone calls. I hate it when you point fingers at the designer or the supplier every time there’s a screw-up. I hate it when I have to pay you more than I expected. I don’t care how talented you are, or what you did for me last year, business is business. As long as I’m paying for your services, I’m the boss and you are my servant. I hate it when you act like you are the one doing me a favor instead of the other way around.
I am The Customer. Each transaction makes me king of my tiny domain of commerce. I expect — no, make that demand — to be treated not only with respect, but with indulgence.