Here’s the way it works — this editor and my colleagues from Plumbing & Mechanical magazine solicited clever business ideas from attendees at the annual PHCC-National Association Convention. Those deemed original and clever enough got awarded either $50 or $100 cash prizes, presented on the spot. Better still, the good ideas got shared with everyone attending the hour-and-a-half presentation of “Thanks for the Tip,” last October.
Best of all, people in the audience embellished many of the tips with similar or alternative ideas. In this way, people got to discuss what works and what doesn’t with colleagues from all over the country. We had fun doing it, and everyone went away with their heads churning.