I needed to visit with a contractor friend and place a call to him. While waiting for him to get on the line, I was visiting with the pleasant women who answered the phone. "You need to write an article from our point of view," she said. "Whose point of view is ours?" I responded.
"Women! Traded magazines publish articles about the owners and the service technicians. Of course, it's assumed they are men. Most are, not all of them, though. And in the office, I bet 90 percent of the work is done by women. But it's as if those functions happen miraculously - no one mentions the office staff. The guys in the field depend on us as much as we depend on them to run our company. It's time you wrote about us!"