Many blue collar business owners seem to act as though culture is just something that happens.
The culture of an organization can be defined as the collective behavior of the people who belong to it. This is true in every company serving every market in the world. I’ve been quoted as saying that I believe our company culture should actually be listed on a balance sheet in the assets column. That is how strongly I believe culture impacts growth, profitability and excellent customer service.
Many blue collar business owners seem to act as though culture is just something that happens. The team members dictate the culture and then we, as the organization’s leaders, simply accept it. I believe this is a major issue that needs to be addressed immediately. In my coaching work, we focus on helping companies improve three major categories: sales, marketing and leadership skills. Within this complex triad lies the foundation of company culture.