My first marketing guru was Leo Baron. He taught me the ins and outs of marketing while I was still in my 20s. I was lucky to have access at such a young age to a proven marketing genius. He had street cred from working with some of the top companies in the greater New York area. It was only because he and my dad had been boyhood friends that he did my father a favor and decided to mentor me.
One of the first things Leo taught me is the power of building a brand. And to him it all started with a great name.